The optical industry refers to the part of market that covers the eyewear and eyecare products. As of now, it covers spectacles, lenses, sunglasses and other eye care products. It has been enjoying its small share in the Indian market for a very long time, but the past 3-4 years have seen a sudden growth in the revenue of the eyewear industry in India. The market has been widespread, and now purchasing and supplying has become much easier. Like if you want Acuvue Oasys astigmatism online, then you can easily get that from any part of India. The customers have a much wider variety to choose from now, and that has put pressure on the sellers to provide quality products.

This growth was due to some factors and trends, which are given below.

  1. Increase in the quality of lifestyle

With the widespread usage of the internet, there was cross-transmission of different cultures and lifestyles. Due to this, there was sharing of ideas and experiences. We Indians got to learn more about fashion and lifestyle, and this led to the increase in the usage of sunglasses, goggles and zero power glasses. People learnt that glasses can enhance the looks of an individual, and started using them more often.

  • Price and quality

India being a huge market attracts a lot of companies, and this creates the problem of plenty. There are a lot of companies, but only a few can survive and sustain themselves in the long run. And this can only be achieved by striking a balance between the price and quality of your product. For example, if a company is selling Acuvue Oasys with astigmatism online at a considerably higher price, then there are heavy chances that their sales might be less.

  • Effect of Covid

Covid-19 brought the whole world online and led to the increase in the usage of mobile phones, computers and other electronic devices. This affected the eyes of a lot of people, and people opted for lenses or spectacles to maintain the health of their eyes. This was another reason for the surge of the eyewear industry in India.

  • Protection of eyes

Last, but not least, the most basic purpose of eyewear is to protect to our eyes. The different reasons for the usage of eyewear are

  • Protection from the sun’s harmful rays
  • Preventing pollutants from entering the eyes
  • Not letting the harmful rays from electronic devices damage the Retina

As of now, these are the 4 major reasons for the growth of the eyewear industry in India. Other reasons include the emergence of startup culture, entry of foreign companies and changes in priorities of people. Looking at the current market, it can be predicted that the eyewear industry in India will continue to grow in the same manner for the next few years.