Digital Wall Painting

You might have seen paintings on building or boundary walls that look straight out of a poster. Have you ever wondered how they were painted with so much accuracy and precision? There are some great painters and artists but there’s a certain limit to which they can paint realistically. To answer the above question, digital wall painting is used for the purpose. Let’s find out more about it.

 

Also known as DWP, it is a painting process that makes use of digital technology along with traditional use. What I mean by this is that digital tools like computers, graphic stylus, tablets are used with the help of software for painting. The traditional techniques used along with digital tools include watercolor, impasto, oil, etc.

 

Wall digital painting is a great way to advertise and market a brand or a product. Awareness about any cause or issue can be portrayed through it as well. This method is one of the easiest ways to reach out to people. As it is usually carried out on the side of the roads, it will be visible to any passer-by.

 

As per the statistics, 60% of the population resides in villages. Using marketing strategies like hoardings or digitized advertisements via TV or mobile commercials have a limited scope. Every household may not have a TV or a mobile. Using DWP may be the optimum solution for conveying the message in such situations.

 

You must have also noticed that in remote areas, such paintings are put up on the sides of the houses to promote or direct travelers to a particular area. For instance, while traveling to Shirdi, there are several of these paintings on sides of the houses that contain information about hotels that offer accommodation.

 

Digital wall painting Mumbai can be observed on the sides of the highways or near bus stops. The places to put up these paintings are strategically planned to have a larger audience. Using DWP to paint product commercials on the walls of a railway station is also a common thing done by many.

 

The USP of this type of advertisement is that it is low on cost. At the same time, it can help you reach out to mass audiences in less amount of time. All you have to do is design your message and decide the perfect location to place it.

 

Sometimes, awareness issues like blood donation camps, health drives, marathons, etc. are also addressed by using DWP. Occasionally, you may have seen graffiti on the walls that address social issues like saving water, environment, reducing pollution, etc.

 

The decision to choose DWP for any cause lies with the person who wants any message to be conveyed. DWP takes much less time than the manual wall painting as they are digitized.

 

If you are worried about the cost, it is a one-time investment. DWP is resistant to water and has a high possibility of staying on walls for long periods. You can get in touch with a digital painting agency to help you with the process.